Ever post a role and get 200 applications… but next to none that are actually a fit?
A strong go-to-market approach isn’t about attracting more candidates; it’s about attracting the right ones. It gives people enough insight, context and relevancy to opt in or out, saving your team time and creating a better experience for everyone.
At HainesAttract, the art and science of conveying the most enticing, relevant message to candidates – in the right place/s, at the right time – is hardwired. Often, all this comes together under the label of ‘campaign’. And for many, this might conjure up visions of big billboards, radio spots, the works. But in a tighter market, and with it easier than ever to apply (LinkedIn reported a 42% increase in job applications this year) the role of relevancy stakes on even more significance. Focus on clearly articulating the opportunity, with enough substance for candidates to self-select in or out.
Gone are the days of “we increased applications by X%.” Volume means little without quality. Going to market with relevancy, context and storytelling demonstrates that you’re showing respect for your TA teams’ time; enabling them to more efficiently and effectively connect with candidates who are genuinely aligned with the role and the organisation.
Done well, your offer becomes self-selecting. You stop sifting through noise and start having more meaningful conversations with aligned talent. A better use of your time and elevating the role of TA in your business.
In a world of easy applies and crowded job boards, the real advantage is in being clear, targeted, and compelling. If you want to stop sifting through noise and start meaningful conversations with the right people, get in touch. We’d love to help.
